Everything about being a Hipcook is a playful, rules-be damned, approach to cooking. Forget the measuring cups, grab a handful, or a pinch, and toss it in - how's that taste? When you're a Hipcook there is no stress in feeding a party of 12, no baked good you can't master and no meal you can't enjoy. This promises to be the cookbook you can't put down. From the photography to the typography we take the reader on an enticing introduction into this world.